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The spark was the wisdom
of a certain Kyoto woman.

Our ”aburatorigami” was first released in 1920, and quickly became popular with geisha as well as stage and screen actors for its superb ability to absorb excess oil without smearing makeup.
The circumstances of its creation could only have happened in Kyoto, the capital of Japanese cinema.
At the time, actors would color their skin with greasepaint, which would begin to look oily during filming after some time under the harsh lights.
When the founder of Yojiya was asked to help solve this problem, after trial and error he settled on a type of paper called "furuyagami" that one of his frequent clients, a geisha, had told him about.
Such paper is used to support the gold when hammering gold into gold leaf for use in sliding doors and folding screens. It had been prized by upper class women and men for centuries.

The original aburatorigami was four times its current size to allow actors to quickly blot out any oiliness between acts.
After an improved version with palm-sized paper in a notebook-like format was put on the market for five sen per booklet, the number of regular users gradually increased.
By the 1990s, aburatorigami and the brand of Yojiya were known throughout the country.
Aburatorigami owes its creation to the wisdom of a Kyoto woman who noticed that the paper absorbed oil exceptionally well.
It is a timeless product, and remains beloved even 100 years later.